Many buyers now ask AI assistants questions such as “Who are the best label printers in the Midlands?” or “Which software helps printers run web-to-print stores?”. It is worth knowing what those tools say.
Step 1: List the questions your buyers ask
Use your sales team's experience. Include category questions, comparison questions and problem questions — not just your brand name.
Step 2: Ask several AI tools
Run the same questions across the AI assistants your buyers are likely to use. Note whether your business is mentioned, how it is described and which competitors appear.
Step 3: Record results consistently
AI answers vary between sessions and over time, so a single check is a snapshot. Repeat on a schedule, or use a monitoring tool such as GEO Rank to track this more systematically.
Step 4: Check accuracy
- Is your description correct and current?
- Are your services and locations right?
- Are you confused with another company?
Step 5: Identify opportunities
Gaps usually point to unclear website content, missing answers to common questions or limited credible coverage elsewhere online.
What you cannot do
No business can control or guarantee whether an AI assistant recommends it. The realistic aim is accurate representation and better conditions for being included.