Insights
Clear thinking on getting found and going further.
SEO vs AEO vs GEO: What UK and US Businesses Need to Know
Three acronyms, one goal: being understood and found. Here is how SEO, AEO and GEO differ, where they overlap and where to start.
Antonia Fagan · 29 October 2026
How to Understand Whether AI Search Tools Recommend Your Business
You cannot control what AI tools say about you, but you can find out — and make accurate information easier to find.
Antonia Fagan · 29 October 2026
What Does a Fractional Sales Consultant Actually Do?
Senior sales experience, part of the time. Here is what that looks like in practice and when it is the right choice.
Antonia Fagan · 29 October 2026
How B2B Businesses Can Build Better Strategic Partnerships
Most partnerships fail quietly. A clear framework helps you choose the right ones and keep them productive.
Antonia Fagan · 29 October 2026
AI Search Visibility for Commercial Printers and Packaging Companies
Print buyers increasingly research suppliers with AI tools. Here is how printers and packaging companies can prepare.
Antonia Fagan · 29 October 2026
Getting Found Is Only Half the Challenge: Turning Visibility Into Sales Opportunities
Being found matters. Converting that attention into qualified conversations is where growth actually happens.
Antonia Fagan · 29 October 2026
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