01 — Sales Consultancy
Independent B2B sales consultancy
Forward & Found provides independent, senior-level sales and business development support for B2B companies that need experienced commercial input without hiring a full-time head of sales.
Support can be flexible and fractional — a set number of days per month, a defined project, or hands-on business development alongside your existing team.
Who it’s for
- B2B technology and SaaS businesses entering new markets
- Commercial printers and packaging companies looking to win new accounts
- Established SMEs whose growth depends on a small number of people
- Founders who want an experienced second opinion on their sales approach
Problems it helps address
- A pipeline that relies on referrals and repeat business alone
- Unclear target markets, segments or ideal customer profile
- Sales messaging that describes features rather than commercial value
- Opportunities that stall between first conversation and proposal
- No dedicated capacity for new business development
How Forward & Found can help
Opportunity identification
Reviewing your markets, existing customers and offer to find realistic sources of new business.
Pipeline and process
Bringing structure to how opportunities are qualified, progressed and followed up.
Sales messaging
Sharpening how you describe your value to the decision-makers who actually buy.
Hands-on business development
Outreach, introductions and account development carried out on your behalf where appropriate.
What an engagement may involve
- 1.An initial discovery conversation about your objectives
- 2.A short review of your current sales approach, pipeline and markets
- 3.A practical plan of priorities agreed with you
- 4.Ongoing fractional support, or a defined project with clear outputs
- 5.Regular reviews to keep activity commercially focused
Relevant experience
Antonia has 20 years of B2B sales, strategic account management and business development experience, predominantly in software, technology and print.
About AntoniaFrequently asked questions
What does an independent sales consultant do?
An independent sales consultant provides experienced sales and business development support on a flexible basis. That can include reviewing your sales approach, identifying target markets, improving pipeline management, developing messaging and carrying out business development activity — without the cost and commitment of a permanent senior hire.
What is fractional sales consultancy?
Fractional sales consultancy means engaging a senior sales professional for a fraction of their time — for example a few days a month — to provide leadership, structure and hands-on support. It suits businesses that need experienced input but not a full-time role.
Do you only work with print and technology businesses?
No. Print, packaging and software are areas of particular experience, but the same commercial principles apply to many B2B and professional service businesses.
Related services
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