Skip to content

04 — Marketing Consultancy

Independent B2B marketing and growth consultancy

Marketing should make sales easier. Forward & Found provides independent marketing consultancy focused on reaching the right audience and turning interest into conversations.

Support ranges from strategy and content planning to search optimisation, website conversion and marketing automation.

Who it’s for

  • B2B companies without a senior marketing lead
  • Small marketing teams needing strategic direction
  • Businesses whose website attracts visits but few enquiries
  • Sales-led businesses wanting marketing that supports the pipeline

Problems it helps address

  • Marketing activity that is busy but not connected to sales
  • A website that does not clearly explain what you do or who for
  • Content produced without a plan or measurable purpose
  • Search visibility that lags behind competitors

How Forward & Found can help

01

Marketing strategy

Clear priorities, audiences and messages aligned to commercial goals.

02

Content strategy

Useful, answer-focused content that supports search, AI visibility and sales.

03

SEO and AEO

Technical and content improvements so search engines and answer systems understand you.

04

Conversion and automation

Improving enquiry journeys and setting up practical nurture and follow-up.

What an engagement may involve

  1. 1.Discovery conversation and review of current marketing
  2. 2.Prioritised plan linked to sales objectives
  3. 3.Hands-on support or guidance for your team
  4. 4.Regular review of what is generating qualified enquiries

Relevant experience

Antonia's 20-year career spans marketing as well as sales, giving a commercial perspective on what marketing activity is worth doing.

About Antonia

Frequently asked questions

What does a marketing growth consultant do?

A marketing growth consultant helps a business decide where to focus its marketing effort, then improves the activities most likely to create qualified enquiries — such as messaging, content, search visibility, website conversion and follow-up.

What is AEO?

Answer engine optimisation (AEO) is the practice of structuring content so that search engines and answer systems can extract clear, direct answers to questions — for example through descriptive headings, concise explanations and well-organised FAQs.

Let’s talk

Discuss your growth plans.

Tell us about your business and what you’d like to achieve with marketing consultancy.

Let’s talk